Leading SaaS Startup
Fractional CFO, Cash Flow Stabilization & Recurring Revenue Structuring
About the company
Founded in Cyprus, this Tech startup has quickly become a leading data intelligence provider in South Eastern Europe. The company transforms fragmented real estate information into actionable insights for banks, insurers, property developers, and agents. By combining geospatial analysis, continuously updated market data, and proprietary models, it helps clients make informed decisions, manage risk, and identify growth opportunities.
Its offering blends SaaS and DaaS products with advisory services, providing real-time asset profiles, environmental risk assessments, and visibility into market trends. The company has earned industry recognition and expanded beyond Cyprus, building credibility among investors and clients through rigorous tech and data innovation.
Challenges
Systems and Data
Customer and billing data were fragmented, with no automated link between the SaaS platform and payment systems. Clients could access the product for months without paying, while recurring costs for servers, customer support, and development continued to accumulate. There was no unified system ensuring that access was tied to payment.
Process and Controls
Collections relied on ad-hoc follow-ups from staff, with no standardized process for chasing overdue balances. Pricing was inconsistent across clients , the same subscription package was often sold at different rates, making forecasting unreliable and undermining financial discipline.
Reporting
Revenue tracking was manual and inconsistent. There was no clear view of ARR vs one-time project income, and delays in collections meant reported sales figures did not reflect actual cash inflows. Management lacked visibility into predictable recurring revenues and customer-level profitability.
Financial Management
The company had a few months of cash runway when we entered. Cash flow forecasting was weak due to fragmented billing and unpredictable collections. Without controls around access, collections, and standard pricing, leadership had no reliable visibility into liquidity or future runway.
Solution
When 8PEX Partners entered as Fractional CFO, the focus was immediate stabilization of liquidity and long-term revenue discipline.
- Cash Collection Drive
Reviewed all outstanding balances and instructed account managers to engage directly with clients, chasing overdue payments and sending structured reminders. This effort brought in more than €100k in overdue receivables, extending the company’s runway. - Standardized Processes
Introduced clear collection protocols and standardized packages, eliminating ad-hoc pricing that undermined forecasting. This improved predictability of recurring revenues and strengthened financial planning. - Access Control Linked to Payment
Set a strict rule: no platform access without payment. Designed an automated payment system tied directly to the SaaS platform, ensuring that subscriptions were collected upfront before clients could use the service. - Recurring Revenue Discipline
Reoriented the company to treat ARR as the backbone of the business. By enforcing payment before service delivery and aligning pricing across clients, we protected the sustainability of the subscription model and gave management reliable visibility on future income.
Through these actions, the Company moved from crisis to stability, gaining not only breathing room in cash flow but also a clearer financial structure for growth.
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